5 Ways Retailers Can Increase ROI and Engagement on Facebook

5. Make it an ongoing strategy, not a "one off." While Facebook is "free," it's anything but for your marketing department. It takes a lot of time and resources to build a Facebook presence and grow a following. Any marketing or ad campaign requires careful planning, talented marketers and creative assets in order to be successful. Social media is no different. In fact, it needs constant attention to make sure the engagement evolves with your customers. Getting them is half the battle; as soon as they feel you're not listening or responding, they'll move on to another brand.