5 Ways Retailers Can Increase ROI and Engagement on Facebook

4. Make it interactive. In addition to an active Facebook Page, brands should consider creative campaigns that engage their audiences and, along the way, increase brand awareness. Wal-Mart ran a great campaign with recording artist Pitbull where the store with the most "likes" would host the rapper. A writer for The Boston Phoenix thought it would be funny to send Pitbull to the most remote Wal-Mart in the country and encouraged people to "like" the Wal-Mart in Kodiak, Alaska. That store ended up receiving 35,000 "likes" and, true to his word, Pitbull went to Alaska (he even picked up some bear spray as a souvenir). This campaign brilliantly leveraged the core characteristics of the channel to garner broad attention in a way that was fun for users.