5 Ways Retailers Can Increase ROI and Engagement on Facebook

3. Build engagement through brand pages. Advertising doesn't have to come in the form of a 250 x 250 IMU pop-up. Facebook is a place to engage, to have a dialog. The best brands use the social networking site to build engagement through Facebook Pages. If you make your brand as accessible as another "friend," embracing your customers for their opinions and feedback, you've created a two-way dialog that fosters a much deeper connection. Well-designed and well-managed pages not only increase awareness, but also cultivate brand advocates that will promote your brand socially. The Rugby World Cup is an example of a great Facebook page that constantly engages fans through updates and fun postings, even though the next Rugby World Cup is three years away.