5 Ways Retailers Can Increase ROI and Engagement on Facebook

Facebook advertising has been the cause of much controversy among the marketing community as of late. While the site brings in a daily ad income of $1 million, many advertisers have been calling the channel ineffective and have pulled their advertisements, like General Motors did in May. At the same time, Facebook still boasts global ubiquity, an unmatched user base and the opportunity for brands of all types to connect with their customers.