5 Ways Retailers Can Cash In on the Back-to-School Season

4. Add value. Today's consumers expect more from brands than ever, so companies that can cross the line from customer satisfaction to customer elation have an edge. Retailers like Best Buy and Apple have tech support groups on-site to help students with their perplexing computer problems. Zappos.com provides free delivery on all purchases and returns, and uses social media to stay connected with its customers.