5 Ways Retailers Can Cash In on the Back-to-School Season

3. Support local. People are embracing their local communities by rediscovering the culture of their hometowns through activities like farmer’s markets, art shows and festivals. Consumers take pride in their local purchases; this is a main reason why more brands are now emphasizing provenance. Companies, both big and small, have an opportunity to reach consumers by supporting local businesses or donating a portion of their customers’ hard-earned dollars to improving the community. Target, for instance, gives back to local schools.