5 Ways Retailers Can Cash In on the Back-to-School Season

2. Go green. Even though the recession has resulted in consumers paying closer attention to price and value, sustainability is still an important issue on their minds. Expect more back-to-shoppers to invest in eco-friendly products, from clothing to water bottles to school supplies. Promote green efforts in-store by encouraging the use of reusable bags, and online by using more sustainable shipping and packaging methods.