5 Ways to Out-Amazon Amazon in Online Selling

4. The digital "Avon lady." Avon ladies are known around the world for friendly door-to-door sales. They sell where the consumer literally lives in the physical world. Retailers can deploy a digital Avon lady approach to engage with and sell to consumers where they live in the digital world — e.g., social networks, smartphones and tablets. For example, you can have consumers embed your service widget within the favorite websites they visit, set up a Facebook fan page for your business or get on Twitter. You can even deploy chatbots on Facebook for initial engagement with seamless transition to the real Avon lady (i.e., your contact center or field sales associate) for one-on-one human engagement with the shopper.