5 Ways to Out-Amazon Amazon in Online Selling
By
An
and Subramaniam
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These chatbots never take time off, they multitask like there's no tomorrow (i.e., greet thousands of shoppers at the same time) and are even multilingual! They could even live on mobile devices and social networks, and communicate via text or speech. Moreover, when aligned with the personality of the business, chatbots become digital brand ambassadors. Sorry, the chatbot can't control crowds or watch for shoplifters!
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- Companies:
- Amazon.com
- Home Depot
- Nordstrom
- People:
- Sam Walton
Subramaniam
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