5 Ways to Out-Amazon Amazon in Online Selling

Enter the digital greeter or chatbot. Wouldn't it be great if Amazon and other retail websites had a virtual greeter or concierge (also called chatbots, avatars and virtual assistants — think of them as a business Siri) that helped consumers find things on their website? What if the chatbot welcomed visitors in an engaging manner, answered common questions in a natural language dialog, pushed relevant web pages to shoppers, gave website tours to shoppers and even transitioned the conversation with full context to a human expert, if needed?