5 Ways to Out-Amazon Amazon in Online Selling

Just like in brick-and-mortar sales, the final purchase is where the rubber meets the road in digital sales. However, a lot of heavy lifting needs to happen in customer engagement and selling before that final purchase. When smart, effective and consistent, this engagement quickly results in a purchase transaction and fulfillment follows. While most online retailers have been paying some attention to the transactional part of the purchase, such as shopping cart and payment processing (although we see some gaps here as well), they could do far better in the up-front engaging and selling that enable the sale. In fact, according to industry statistics, the web purchase abandonment rate is upwards of 80 percent, even at the point when consumers have put something in the shopping cart.