5 Ways to Out-Amazon Amazon in Online Selling

5. The digital Tupperware party. Tupperware is known globally for fun parties held in the homes of "hosts," where business is conducted with "guests." The Tupperware party experience can be recreated in the digital world within and across communication channels such as online communities, email and social media sites by retailers or retailers’ distribution partners. When a guest wants to buy, she/he can be transitioned to the appropriate digital sales agent in the retailer's e-commerce team or the distributor's sales team.