5 Ways to Optimize Social Media ROI
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Ken Burke
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5. Establish a means to track and measure success. Use social analytics to gauge key metrics such as conversation volume, sentiment and favorability, topics of conversation, ratings, favorites, friends and followers, and pass-alongs.
A well-built social media strategy will meet the needs of your target market, and you'll be able to win — along with consumers — on the e-commerce battlefield.
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Ken Burke
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