5 Ways to Optimize Live Chat on Your Website

When the data is cut by the types of retailers frequented by the sample, live chat’s influence over purchase intent is even higher. Consider the following:

• hardware/home improvement (65 percent);
• health/beauty (63 percent);
• office supplies (62 percent);
• computers/electronics (60 percent);
• flowers/gifts (60 percent);
• jewelry (59 percent);
• food/drug (59 percent);
• housewares/appliances/furnishings (58 percent); and
• sporting goods (58 percent).

Here are five tips to help any e-commerce site maximize the benefit of live chat: