5 Ways to Optimize Live Chat on Your Website

Like the old data mining gem that found people regularly purchase beer and diapers together — sometimes commonalities can be hard to see. For websites across a diverse array of product categories, live chat is a common thread of success. A recent survey my firm conducted of more than 1,000 U.S.-based online shoppers found that 56 percent of respondents said live chat positively influenced them to make a purchase.