5 Ways Online Shoppers Mentally Grade Websites

If you're struggling with photography resources, encourage current customers to submit quality photos of themselves wearing or using your products. This way, you'll at least be building a community of like-minded individuals who are providing word-of-mouth marketing for a product they love.

3. Promotional deals: The best designed e-commerce sites make it very clear they're running special promotions when a consumer visits. Make marketing messages clear and up front. If you're running a special, add it to your homepage in the top navigation area so consumers will see it no matter which pages they visit. You can even add specials to individual product pages. Show what the discount will be right next to the "Add it to my cart" button. Since you're not there to motivate them, you want to take every opportunity to sell them via strong design and strategic content placement.