5 Ways to Make the Right E-Commerce Investment Decisions

4. Do your e-commerce diligence to find the "best-fit" solution. Whether your new needs are large (e.g., platform, content management system) or small (e.g., e-mail point solution, search engine optimization consultant), spend the necessary time and effort to select the right solution. Replatforming, for example, is a big investment of time, money and, if you don’t do it right, opportunity cost. Use your detailed requirements to create a request for proposal that’s clear to bidders on what they're bidding for. Kick the tires on the potential solutions until you're absolutely sure of what you're buying and, more importantly, what you're not getting.