5 Ways to Make the Right E-Commerce Investment Decisions

From this three-hour session, we've extracted five key takeaway pointers:

1. Now's the time to invest, not retrench. Even if your business is doing well, look for ways to increase sales, customer satisfaction and market share. Are you falling behind the competition? Do a competitive analysis. Evaluate yourself against direct and indirect competitors. Know your Web analytics, and where and why visitors leave your site. Survey your customers for pain points, opportunities and suggestions. Now that you know what you need to do, determine whether better processes, technologies or skills can make it happen.