5 Ways to Make the Right E-Commerce Investment Decisions

A workshop session I co-led at the recent Annual Conference for Catalog & Multichannel Merchants in New Orleans provided specific and actionable advice on the full gamut of technology investment decisions — from knowing when it’s time for a change, to making the best decision, to ensuring a successful implementation. Joining me on the panel were Jay Greenberg, director of e-commerce at the retail specialty gifts and novelties chain Spencer Gifts; Steve Jones, president/CEO of multichannel food merchant Home Bistro; Fatemeh Khatibloo, vice president of strategic services for Binger Catalog Marketing, a catalog creative and marketing agency; and Danielle Savin, vice president of multichannel retail and marketing at my e-commerce consulting firm, FitForCommerce.