5 Ways to Make Digital Shopping Tools Work for You

4. Use shopping apps and social media to maximize your share of shoppers’ holiday wallet. Consumers in Ryan's study reported that these two tools have the strongest impact on impulse purchasing. Nearly 22 percent of respondents who use mobile apps and social media for shopping say they make more unplanned purchases as a result, and 15 percent say they spend more than they plan. Keep your social media pages working for you by updating them frequently with relevant news and offers. If you don't have your own shopping app, consider tying in with a third-party app or partnering with your suppliers’ activities.