5 Ways to Make Digital Shopping Tools Work for You

2. Encourage shoppers to share. Forty-two percent of the shoppers Ryan surveyed said that product reviews and recommendations influence their choice of retailer. Encouraging shoppers to share their positive experience on your website, mobile app, social media pages, etc., will pay off in increased traffic. Consider awarding loyalty program points or discounts for sharing. Provide free Wi-Fi to enable tweeting and sharing on Facebook right from your store.