5 Ways to Make Digital Shopping Tools Work for You

1. Actively reach out to shoppers digitally. The tool with the single highest Impact Score is email. For those shoppers who use them (53 percent), emails from retailers aren't a bother; they're useful and motivate them to act. If you've invested in building an email list, this is the time to use it. The more you personalize the communications based on your knowledge of shopping patterns and preferences, the more effective your messages will be. Even if you know nothing but a consumer's email address, make use of it to remind them of all you have to offer this holiday season.