5 Ways to Leverage Social Word-of-Mouth Marketing

4. Promote brand-level social testimonials as new advertising content for your partner affiliates and retailers on their web and mobile sites.

5. Show off your best customers’ expressions on social media channels as a community "Fan Board" or "Customer Stories" page on your branded web properties and mobile sites, or even in printed or digital catalogs as aspirational "Look Books" to reinforce the social proof we all need to feel confident in making purchase decisions.