5 Ways to Leverage Social Word-of-Mouth Marketing

1. Augment product-level ratings and reviews on your product pages with brand and category-level social testimonials that are visual. Hint: Look for your fans interacting with you on Instagram, Facbook or Pinterest.

2. Have digital displays in your stores? Take a page out of TV media and stream real-time, curated, visually compelling social testimonials to show off your community of brand advocates who are proud to be your customers.