5 Ways to Leverage Social Word-of-Mouth Marketing

The payoff for amplifying social testimonials on retailer shopping pages is measurable and significant, including the following:

• increases in page conversions;
• increases in page traffic; and
• increases in online revenue.

Daniel Neukomm, strategy leader for La Jolla Group, a multibrand apparel licensing company, put it this way after his company began promoting social word-of-mouth marketing content on e-commerce pages: "We knew that if a consumer could see a relevant product with a relevant social comment, it would create an additional emotional reaction or layer of attachment to what they were viewing. To put the right content in front of the right consumer at the right time next to a product they're considering buying is just a no-brainer."