5 Ways to Leverage Social Word-of-Mouth Marketing

Retail brands should take notice because consumer brand expression on social platforms is booming. The best word-of-mouth marketing is user-generated content. On the social web, this means Facebook wall posts and comments, Instagram photo sharing, Pinterest boards, tweets (especially accompanied by a photo), and YouTube videos. A retailer's best brand advocates are socially engaged and enjoy sharing testimonials and content that's authentic and shows a real passion for the brand.