5 Ways to Drive Customer Conversion Rates in Your Stores

4. Set conversion targets by store. Goals are important if you want to improve results. If you don't have a conversion target for your stores, you need to set one. It's important to remember that every store is unique and conversion targets should be set accordingly. One store might be doing well with a 15 percent conversion rate while another may be underperforming even though it has a 30 percent conversion rate. The trick is to move the conversion rate up relative to each store's performance.