5 Ways to Drive Customer Conversion Rates in Your Stores

By Mark Ryski

3. Look for conversion leaks, then plug the holes. Traffic volume and conversion rates tend to be inversely related. When traffic is high, conversion rates tend to go down. When traffic is low, conversion rates tend to go up. When a store is busy, lines are longer and it's harder to get help from an associate. The opposite is true when a store isn't as busy. Analyze the traffic and conversion patterns of your stores by day of week and by hour to pinpoint when conversion rates are sagging. These sags represent the times when sales are being lost.

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