5 Ways to Drive Customer Conversion Rates in Your Stores

By Mark Ryski

Every store manager should spend some time observing visitors to their store. Resist the temptation to help; just observe the behaviors. It won't take long to identify some actions you can take to turn more visitors into buyers.

2. Align your staff to traffic, not transactions. Aligning your staff resources to when prospects are in your store will help maximize the chances of converting more visitors into buyers. Pay particular attention to lunchtime, when store traffic can be way up. Staff lunch breaks can seriously drag down conversion rates. Associates need to eat, but shoppers need to be served. Matching staff schedules to traffic volume and timing will improve your chances of converting more in-store shoppers.

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