5 Ways to Drive Customer Conversion Rates in Your Stores

As you can see, without traffic counts you can't calculate conversion rate. The fact is, if you don't track traffic in your stores, you can't calculate conversion rate. If you can't calculate conversion rate, you can't improve it. Here are five ways you can improve conversion rates in your stores:

1. Understand why people don't buy. One of the most important things a retailer can do to improve conversion rates is to undrstand why people don't buy. Long lines in-store, trouble finding sales help, out-of-stock merchandise, poor merchandising ... the list goes on.