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1. Build buyer's confidence in the fact that the business has the potential for increased profitability. The first step in what might be the most important aspect in making a business attractive is to produce documentation showing steady revenue and cash flow. There are other steps to show off your untapped potential, however. For instance, a key way to build value into your business is to create a plan that will drive future growth. If you plan on continuing to operate the business, such a plan will help you think strategically and advance the business despite day-to-day operating demands.
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