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3. Are you building your customer list? Your customer database is one of your most valued business possessions, so ensure you're working towards building it via your in-store POS and your website.
4. Can you and your customers view their data at anytime? A consolidated system can provide important updates for you and a seamless shopping experience for your customers. For example, if they purchase a dress in-store, they can view that data online when they come to buy the matching shoes or belt the following week. In addition, you can cater loyalty programs and marketing messages to your customers far more effectively with seamless integration.
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Aaron Blackman
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