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Following Google's announcement last month, it appears that 60 percent to 70 percent of retailers will be penalized in search rankings after this week's deadline passed.
Google announced that nonresponsive sites would be affected in rankings as more and more people are now browsing from mobile and tablet devices. For some people, almost all of their internet browsing and buying is done from a mobile device. In the U.S. and Australia, for example, 15 minutes of every hour spent online is spent on a mobile device — with a substantial portion of that time spent shopping.
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Aaron Blackman
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