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- never take customers for granted;
- never assume you really know your customers; and
- never stop selling your company to your customers.
5. Know your competitors. This may seem strange after I just stressed the importance of never competing on price, however, you need to compete smartly. Your best weapon? Information. Know as much as you can about your competitors. Then ask yourself questions like the following:
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Jeffrey Hayzlett
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Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.
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