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5. Merchandising. Making the decision to open a store on Facebook may be the easiest thing you do. Figuring out what you should sell is what may take some time. The easiest way is to look at who your fans are. Then decide from your current product catalog what the best items are to offer to your fans. You can change out items regularly to create a catalog for Facebook specials, or you may want to consider creating Facebook-exclusive packages with limited quantities or timing to create a sense of urgency. It’s important to have a dashboard feature that lets you easily add products or change quantities so you can merchandise your store easily and effectively.
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