5 Tips for Selling Products on Facebook

Ultimately you're going to want to promote yourself and encourage your fans to promote you as well. Being able to offer an incentive to new fans is always a great way for them to share their good fortune with friends.

4. Build conversation into the shopping experience. One of the biggest untapped e-commerce opportunities created by Facebook is the ability to create conversations around your products. When users check out a business on Facebook, they expect to see wall posts so they can easily follow and join the conversation. Being able to see what people are saying about a particular product and engage in a dialogue makes the shopping experience more social, and it also gives retailers the ability to answer questions about products and actively engage in "selling" beyond just posting the product. Ensure your Facebook shop has the ability to have conversations around your products.