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Many retailers are also using Facebook Connect to make their e-commerce site more social. Why not do the reverse and integrate data from your e-commerce site into your Facebook storefront to drive recommendations?
3. Social promotion. Setting up a promotion schedule is just as important as picking out the items or deals you want to promote. Like any good plan, there should be achievable expectations and goals for the promotions. The first step is to make sure your price points are set at reasonable levels to achieve maximum goal potential.
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