5 Tips for Selling Products on Facebook

Don’t forget to rename the tab. "Store" or "Shop" doesn’t really call people to the desired action. Naming the tab with action words and specifics like “Buy T-Shirts” or “Shop for Puzzles” will lead to more engagement and interest.

2. Enable social discovery. Putting a like or share button on each product is a good first step. But once someone likes or shares your product and it posts to their feed, it's gone after five minutes. Build some persistence into this valuable shopper feedback by storing this data and using it to fuel recommendations, both based on what their friends like and what people with similar taste profiles like.