5 Tips for Selling Products on Facebook

Of course, social commerce creates an unparalleled opportunity to combine social data with traditional e-commerce analytics to better understand your customers. Here are five ways to take your social commerce efforts to the next level:

1. Make your Facebook store your default tab. Sales and marketing experts know that extra clicks and steps create unnecessary barriers in the customer experience. By setting your store page as your default tab, you're removing the barrier of an additional click on the store tab. This allows visitors to immediately see your store instead of having to go through an extra step, helping your fans convert to shoppers more easily.