5 Tips to Recapture Cart Abandonment

5. Always sell. It's one thing to send automated remarketing messaging with the item that was left in the cart, but consider offering additional content recommendations (i.e., related personalized product recommendations). For example, if the shopper leaves an Indianapolis Colts T-shirt in the cart, not only include that specific T-shirt in a remarketing messaging, but also a Colts hat, shorts, etc. Remarketing messages present a prime opportunity to cross-sell and upsell other products within the body of the message.