5 Tips to Recapture Cart Abandonment

4. Timing is everything. Once cart abandonment occurs, send a timely automated remarketing message — usually within 24 hours. However, time frames depend in large part on the product category in question. For example, for apparel retailers, 24 hours is ideal; for book retailers, eight hours to 12 hours is best; and for sports teams, the best option is immediately after a game or major win.