5 Tips to Recapture Cart Abandonment

3. Learn from the past. View cart abandonment as part of a larger abandonment procedure. By studying user behavior across your site, you can often predict what visitors are going to abandon a cart long before they actually get to checkout. Users who are more apt to abandon a cart exhibit certain behaviors on product pages. For example, consumers are more likely to abandon a cart if they look at a high number of products before adding an item to the cart, if they do a price comparison between multiple products or if they look at a product multiple times. When a shopper exhibits one of these behaviors, consider showing an offer or changing the site experience to encourage conversion.