5 Tips to Recapture Cart Abandonment

2. Observe and capture data. Establish a mechanism to observe and capture the event (e.g., cart abandonment). Retailers can't do anything about abandoned carts if they don't know it’s occurring or don’t capture the necessary information when it does occur. You have several options available: work with a third-party analytics provider like Omniture or Coremetrics; work with a third-party personalization provider like iGoDigital; or create a home-grown process.