5 Tips to Recapture Cart Abandonment

While there are a million possible reasons why a consumer may walk away from a purchase, the real question should be how can you get those shoppers back? Here are five tips to help you recapture interested consumers after an abandoned cart:

1. Grab email addresses. Retailers need to make an effort to capture the consumer’s email address as early as possible within the checkout process. You can't eliminate cart abandonment altogether, but capturing email addressess at checkout allows you to proactively remarket products to consumers who have abandoned a cart.