5 Tips to Recapture Cart Abandonment

Cart abandonment is a sensitive topic for almost every online retailer. Many companies and universities are conducting research on the data behind abandonment to find what ultimately causes consumers to place an item in their cart and then leave a retailer’s website before executing a purchase. Forrester Research finds that roughly 38 percent of all shopping carts are abandoned, while other data sources put that figure as high as 70 percent.