5 Tips for Higher E-Book ROI

Perhaps the most important tip is simply to get in the game. As a bookseller in today’s market, you can no longer afford not to provide an easy way for your customers to discover, read and purchase e-books at competitive prices.

Bruce Jensen is group vice president of sales at Transcontinental Printing, a Saint-Laurent, Quebec-based provider of a full range of print and online personalization services. Reach Bruce at jensenb@transcontinental.ca.