5 Tips for Higher E-Book ROI

4. Get platform neutral. Consumers have lots of different reading devices, so the ability to access e-platform neutral downloads is important. You want to be able to cover the major mobile devices and e-readers, as well as Mac and Windows computers.

5. Get an e-book marketing strategy. A good marketing strategy can make or break the success of an e-book. ROI is dependent on the number of copies sold, margins and profit. Without a solid plan, all can be lost. Take advantage of traditional and social tools, whether it's leveraging websites or profit sharing. Take the time to plan your e-book marketing strategy carefully. Look and see what works, what doesn't and modify accordingly.