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Bruce Jensen
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2. Get a partner. Unless you’re a megabookseller like Amazon or Barnes & Noble, you’re not going to have the ability to develop your own e-reader or negotiate rights with publishers. Yet you can’t afford to be out of the e-book game either, so you need a partner. A good example of how smaller booksellers’ needs are being met is the Canadian Booksellers Association (CBA). The CBA recently announced that it's offering an e-book solution to its membership. The solution empowers book retailers to create new revenue streams and bring more titles to market with easy-to-use, intuitive software designed with online bookstores in mind.
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