Personalizing consumers’ shopping experiences — whether in-store or online — is the goal of most every retailer today. With the ever-increasing amount of data collected by marketers, and specifically retail marketers, consumers have come to not only expect relevant, personalized experiences, they demand them. And if you don't give them what they want, they'll happily move on to one of your competitors.
Therefore, it's become incumbent upon retailers to deliver true one-to-one marketing at massive scale. Easier said than done in the era of big data, where the time and money necessary to efficiently collect, analyze and act upon insights is a deterrent for a lot of companies. The good news is there are tools to help you.
In a webinar tomorrow hosted by Retail Online Integration, Marc Fleishhacker, head of products at eBay Enterprise Marketing Solutions, will offer five keys to solving your personalization challenges. For free registration, click here.
Take advantage of this opportunity to get expert advice on a topic that's relevant to your business and affects its bottom line.
- Companies:
- Radial
- People:
- Marc Fleishhacker