5 Tips to Optimize Your Video Marketing Efforts

4. Test your thumbnail for no-brainer volume lift. A simple change of your video thumbnail — the still image that shows before visitors play your video — can lead to double-digit increases in your clickthrough rate. But how do you know which of your thumbnail options is going to work best?

It's simple, run an A/B split test. If you're not A/B testing your video thumbnails, you're giving away views.